Circle

Turning Resale Into Profits

Circle partners with brands to launch innovative, customised, and profitable resale businesses.

What Is Resale?

Resale is the selling of certified pre-owned items through physical or online channels.

Why Branded Resale?

GROW REVENUE
Resale grew 15x faster than broader retail clothing sector in 2023.
BUILD LOYALTY
Strengthen customer relationships while maximizing lifetime value and ROI.
BE SUSTAINABLE
Buying pre-owned reduces CO2 emissions by 25% and reduces landfill accrual.

What Brands Say

“The shift to a circular economy offers a big opportunity. We must work together to test and scale new models to bring the joy of fashion and innovation to consumers around the world.”

Patrice Louvet, CEO Ralph Lauren

Case Studies

Zara enters resale market with pre-owned service
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Hanna Andersson builds loyalty and revenue through Hanna-Me-Downs
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SHEIN launches SHEIN Exchange Resale Platform where pre-loved gets re-loved
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Partner With Us

Circle partners with brands to launch innovative, customised, and profitable resale businesses.