How It All Started?

Hanna-Me-Downs is a custom online platform that simplifies the resale of Hanna Andersson’s durable apparel and PJs. Since 1983, sustainability has been central to the brand’s identity as "the original sustainable children’s brand." They source high-quality fabrics, use recycled materials, and repurpose leftovers to create long-lasting clothing. Handing down used clothing has always been popular among parents, and this peer-to-peer resale marketplace offers a branded, high-touch solution for sharing garments as kids outgrow them.

Results

• Over 55,000 items listed within six months of launch.
• 90% of sellers opt for store credit, spending twice its value on the main site.
• 27% of sellers and 39% of buyers are new to the brand or previously inactive.
• 66% of PreLoved customers hadn’t shopped on the brand’s site in over a year, but made a new purchase after their PreLoved experience.