Chinese fast fashion giant SHEIN expands its SHEIN Exchange resale platform to Europe and the United Kingdom.

The SHEIN Exchange is an integrated online resale platform where users can sell and purchase pre-owned Shein products. Directly accessed via the existing SHEIN app, the SHEIN Exchange aims to streamline the product resale process. It offers a user-friendly interface that automatically lists the user's past purchases, each with a "sell" button, enabling quick and easy product listings. Additionally, users can use the platform's search and filter tools to efficiently browse and find pre-loved items for sale.

“As a member of the World Circular Textiles Day community, we know that there is a lot of work to be done to achieve a fully circular textile future by 2050,” said Caitrin Watson, SHEIN's Director of Sustainability, in a statement. "SHEIN continues to integrate circular practices into our business model by increasing the use of recycled and rescued materials while also designing platforms and programs to help extend the life cycle of our products."

"With the extension of our SHEIN Exchange platform into Europe and the UK, we hope to provide more of our global customer community with ways to easily participate in the circular economy and promote the environmental benefits of shopping secondhand rather than buying new. As we extend SHEIN Exchange to new markets, we remain committed to gathering user feedback and finding ways to improve this program and enhance the user experience on the platform."

The rollout of the SHEIN Exchange resale platform is backed by studies conducted by SHEIN. SHEIN customers expressed a significant interest in incorporating circular practices into their daily routines. The most favoured methods identified were clothing donation and online peer-to-peer resale, highlighting their top two preferences for engaging in the circular fashion ecosystem.

Results

• 4.2 million users signed up in 2023 in the US.
• Over 115,000 pre-owned items for sale.
• Over 95,000 unique sellers.
• Making a positive contribution to the global fashion industry.